10 BlackBerry Finally Is Seen in Public

Yesterday was held in San Jose, California, the BlackBerry Jam Americas, event for developers that BlackBerry made public the final appearance of the next version of its operating system Mobile. Attendees were able to make use of 10 BlackBerry Beta 3 in BlackBerry Alpha B test devices.

The new one BlackBerry 10, What will it be incorporated into new devices BlackBerry from early next year, It’s a job from scratch, on the basis of lessons learned with QNX on its failed Playbook tablet, and intends to open a gap to position itself in a stable way in third place in the market of smartphones.

And not going to be easy, with leaders already established between Android and iOS, and Windows Phone bidding strong for established in that same position, or dethrone one of the Kings. However, in BlackBerry you have faith that your product can turn the tables.

To do this, they have created an interface which turns out to be an amalgam of various operating systems concepts, with an aesthetic that is also a mixture of several, and incorporating different solutions for features that have traditionally been the strengths of the Canadian company.

10 BlackBerry Playbook OS, simplified is

Starting with how to turn on your phone, since it does not need to touch a button: simply by moving the finger from underneath, screen phone turns on, showing the operating system as you’re moving the finger. The lock screen that fades shows how many notifications have earrings, and what type.

Once lit, BlackBerry 10 Marcos assets, shows a screen with up to 8 Although it only shows four on display, which are nothing more than the currently running applications, sorted by chronological order of use. Should be noted that they are not screenshots in Windows Phone or Android, but the authentic applications running Although, that if visually reduced in size. These applications can be closed by playing on the small X which is located on the right inside of each frame. Should be noted that applications can be displayed in this view an alternative format, allowing something like Android Widgets.

To the right of this first screen, sliding the finger, we find the traditional application launcher. As in other systems, we can order it manually, including the support drag & drop to create groups, as we have already seen in iOS.

Once within applications, and to switch between them, sliding down finger up the system redisplays the Marcos assets. Unlike the Playbook OS there is no lateral gestures to switch between applications. Sliding finger from top to bottom, it shows menus and configurations, depending on the context.

As anyone with experience in multiple platforms will detect immediately, the new Blackberry 10 interface is a mix of concepts of Windows Phone, webOS and iOS, except in unique functionality: the Hub.

The BlackBerry Hub is none other than a solution of unified messaging that integrates email, Twitter, Facebook and LinkedIn accounts, and also serves as a unified notification Center. Third-party applications can send notifications to the Hub, although third-party messaging support is not available at the time of the launch. The Hub will have an Inbox unified for all services, and allows filtering of which will arrive according to each service.

If we said that BlackBerry 10 home screen were Marcos assets, and the grid of applications it was located on the right, the Hub is located on the opposite side, and It will be available on all screens, including the applications. Note the origin of BlackBerry and their strong roots in messaging on the implementation of the Hub, although will miss the possibility of more filtering options and ordained, as the possibility of creating groups.

To gain access to the Hub from any application, the user can make a gesture in the form of “ L ” inverted from the underside of the screen (i.e. from below upward, and then to the right), and the system allows to carry out this gesture only partially: in this way, the user can take a look at what there in the Hub , and this is automatically hidden when you remove your finger.

Looking for the difficult balance between corporate security and ease of use

BlackBerry has a strong presence in the corporate market, and when designing this new interface 100% touch they have had to find a difficult balance between ease of use and accommodate to the, not infrequently, strict security settings that require large corporations.

This balance, which of course includes the limitation in permissions of applications according to safety criteria established by each Department of IT, have tried you to achieve with two different execution modes: Personal and work. Activate any of the modes is done playing in a free space of the applications grid, and by selecting the option that corresponds in the context. By selecting this mode, applications will be blocked fully or partially, or will run without limitations, depending on the mode, and corporate security policies.

RIM completes this mechanism with the possibility for companies open their own App World, avoiding sensitive applications are in own RIM market.

When applications are running in mode work, a small icon of a Briefcase appears in its asset framework, and is the indicator that has limited functions not allowing, for example, copy text or data. However, not everything is work or staff: the Hub, For example, It runs in a hybrid mode, mixing personal accounts and company data.

Multiple options for developers

With BlackBerry 10, RIM continues the policy of support to developers who began to apply for the Playbook OS. There is a unique technology that develop, and you can make use of HTML5 + Cordova, Adobe Air, QT, Java, and of course, native in C/C++.

To do so, RIM is continuously updating its SDK, including tools for various programming languages, including plugins for Visual Studio for native programming.

On the ramp of exit, but without engines

BlackBerry 10 is very close to its first iteration, and indeed since RIM we say that everything what you can see in this Beta 3 is in production status, and you can only change to add functions. However, is not some while platform has been waiting for this new version, and still are waiting to know much of the ecosystem, and the support that the developers are going to provide.

No doubt RIM is taking the right steps, showing information to the developers as soon as this is available, and supporting them with a good SDK that allows you to create applications using multiple technologies. However, deadlines you are dilating much, too, and it remains to be seen if this aura of obsolescence that has BlackBerry will not infect the new version, something that could cost them dearly to Canadians.

So, we cannot rule out at all: it already happened to Symbian, Palm and Microsoft, and all of them only the giant from Redmond seems that it is being able to recover. Still missing months so the first device with BlackBerry 10 sees the light: is it too late?

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